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In keeping with the YouTube ethos, many simply fire up camcorder and go. But low cost and infinite range, plus the mini-video's ascent as one of the culture's preferred ways of imbibing information, means vastly increased exposure for clerics who would otherwise have tiny flocks. "For years, people in my business talked about how the Internet was going to revolutionize religion the way the printing press helped create Protestantism, but it didn't happen," says Steve Waldman, founder of the multi-faith website Beliefnet. But with the rise of YouTube, he thinks the unassuming, grass-roots religion clips like the ones that follow "could be the beginning of that kind of transformation."
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